If there’s one thing these discerning B2B buyers don’t need, it’s more of the same: more communications, more emails, more buzzwords. They want fewer, but more impactful messages that are
- Relevant to their industry and position
- Credible, ie substantiated with proof points, case studies or testimonials
- Non-boring – because we’re all only human
Now if you’re reading this, we probably don’t need to tell you that the above can look vastly different depending on whether you’re selling to the DACH or UK market. That’s what we can help with.
Say What? is a bilingual marketing consultancy that specialises in positioning, messaging, value proposition development, content, campaigns and tone of voice for B2B technology brands. We work with businesses of all sizes, but primarily focus on start- and scaleups in the Technology and Services space.
Founded by a German marketing strategy professional who’s lived and worked in B2B in the UK for more than 10 years, we understand the nuances in communications and tone that will resonate with tech buyers in the different countries.
For more details and examples of our work, check out https://say-what.org or get in touch with Irene directly at irene[at]say-what.org