Communication Services

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Say What? founder Irene Triendl in front of an OOH campaign created for Amazon Web Services

Positioning and Marketing Strategy for B2B Tech

B2B buyers – CEOs, CIOs, CFOs, their peers or any of their department heads – are inundated with marketing messages every day. This is especially true when it comes to high-budget purchases that are decided on by buying groups rather than individuals.



If there’s one thing these discerning B2B buyers don’t need, it’s more of the same: more communications, more emails, more buzzwords. They want fewer, but more impactful messages that are

  • Relevant to their industry and position
  • Credible, ie substantiated with proof points, case studies or testimonials
  • Non-boring – because we’re all only human

Now if you’re reading this, we probably don’t need to tell you that the above can look vastly different depending on whether you’re selling to the DACH or UK market. That’s what we can help with.

Say What? is a bilingual marketing consultancy that specialises in positioning, messaging, value proposition development, content, campaigns and tone of voice for B2B technology brands. We work with businesses of all sizes, but primarily focus on start- and scaleups in the Technology and Services space.

Founded by a German marketing strategy professional who’s lived and worked in B2B in the UK for more than 10 years, we understand the nuances in communications and tone that will resonate with tech buyers in the different countries.

For more details and examples of our work, check out or get in touch with Irene directly at irene[at]

Raising your profile effectively in a foreign market

Companies looking to raise their profiles internationally, be it in Germany, the UK, or beyond, using the local and international English-language business media, face very similar challenges, such as overcoming the language barrier, understanding and adapting to the cultural differences, navigating the UK, German, and international media landscape, competing with local and international players, building trust, a reputation, and establishing brand awareness in a new market.

Profile Raising International, a proud member of the German-British Chamber of Industry & Commerce, provides B2B marketing and communications services, specializing in helping companies of all sizes overcome these challenges. With our extensive international and local expertise, our holistic understanding of the industry, and network of resources, we assist both German and UK companies in effectively communicating their message, understanding and adapting to the relevant culture and media landscape, building trust and reputation, and differentiating themselves in a competitive market. Our comprehensive range of cost-effective services, including brand and content marketing campaigns, media partnership ideation, content creation, industry recognition awards submission strategies, creative design, and strategic PR advisory, make us an invaluable resource for growing companies seeking to raise their profiles in a targeted way and achieve their business objectives in these key markets.

Compelling (brand) communication

Make that first impression Great for your market in Britain!

Your brand is premium for a reason, but how you communicate this can make the difference between success and failure. Missed opportunities due to communication that doesn’t meet expectation are plentiful – premium products that don’t quite hit the right note or online browsing that doesn’t result in a sale because content isn’t of the quality expected. You need experts by your side who understand the cultural nuances of the market, as well as the specifics of the way your target group behaves — how they speak and what matters to them. Consumers have long memories!

Gera.Solutions can help integrate your brand values across all content, providing compelling communications that bring results in your British markets. Our multi-disciplinary teams, with multi-sector, multi-cultural and multi-lingual experience, can ensure you get your message right first time.

We are experts in integrating brand values into effective communications. If you would like experienced support in entering or expanding in the UK markets please contact Anita Gera of Gera.Solutions, at anita(at) or on LinkedIn: and let’s talk about what’s important to your brand.